Fit in 30 Minutes
Tri-Fold Brochure
Fit in 30 Minutes is a gym located in Vancouver. Their team approached me to design a print brochure which would communicate their unique value proposition in an attractive and concise form. These brochures are regularly utilized by staff to explain the how their memberships work and what they offer that separates them from the competition.
Colour Scheme
Fit in 30 had an existing brand featuring a colour scheme that people in their community recognize. In order to reinforce their brand wherever a potential client would see this brochure, we prominently featured their teal / white / grey colours.
Core Values Graphic
A strong visual was needed to display Fit in 30’s Core Values. I created this heart shaped graphic featuring each of the brand’s core values to communicate to clients what the business stands for and aims to provide their clientele.
Workout Breakdown
The cornerstone of Fit in 30’s business is their quick and effective workouts, in order to communicate this we placed this workout breakdown graphic in the center panel, being the first thing potential clients see when they open the brochure
The Front Cover
We wanted to show someone who looked like they were living the lifestyle Fit in 30 promotes. Running in the city and loving it. The phrase ‘Half Hour Of Power’ was a last-minute addition which really sums up what the client promotes
Client Testimonial
We had a lot of happy client testimonials to pick from when we started looking, but what really needed to focus on was who was the brand’s target market. We found this great quote from a current client who had made real change in their life thanks to Fit in 30.
Front Print
Back Print
This was the first major project I worked on with Fit in 30. Once the final version was completed I delivered working and print files to client. I have continued to work with Fit in 30 on other pieces including other brochures, window graphics, email designs and more.
Fit in 30 is located at 508 West 6th Ave Vancouver, BC.